Helinox launched its first apparel collection, Helinox Wear
Helinox Expands Its Lifestyle Universe with the Launch of Helinox Wear — A Fusion of Urban Style and Technical Performance
Helinox, the global pioneer in innovative outdoor furniture, takes a bold step into fashion with the launch of Helinox Wear on October 23rd, in partnership with Kolon FnC. This new line marks a natural evolution for the brand, extending its philosophy of design and technical excellence from outdoor equipment to ready-to-wear apparel
Wearable Helinox, Helinox Wear
At the core of Helinox Wear is the concept of “Wearable Gear”, garments that merge functionality and style. Inspired by the same design principles that made Helinox’s chairs and furniture iconic, the collection delivers technical performance, lightweight innovation, and urban sophistication, bridging the worlds of outdoor adventure and everyday life.
Helinox EDITION 1
Through Helinox EDITION 1, the brand introduces a seasonless series built around continuity and identity rather than fashion cycles. Each Edition will evolve organically, expressing Helinox’s distinctive DNA through advanced materials, minimal forms, and functional design.
Showcase & Pop-up
To mark the debut, Helinox opened a pop-up store in Hannam-dong, Seoul, titled “HELINOX THE FIRST EDITION: The Original”, from October 23rd to November 2nd. The event attracted strong attention from design enthusiasts and outdoor culture fans eager to explore the new balance between urban wearability and technical expertise.
Future Direction
Helinox Wear will continue to broaden its horizon, proposing a lifestyle that blurs the boundaries between everyday life and the outdoors. It combines technical functionality for outdoor enthusiasts with the refined sensibility loved by Helinox fans around the world.
Currently, Helinox Wear is available exclusively in South Korea, reflecting the brand’s deep connection to its roots and community. However, Helinox envisions expanding this new lifestyle concept to other continents in the future — bringing its unique fusion of outdoor innovation and urban design to a global audience.