Helinox Unveils Innovative Collaboration with Kia at Milan Design Week 2025
Helinox Unveils Innovative Collaboration with Kia at Milan Design Week 2025
Helinox participated as a collaborative partner in Kia’s exhibition titled "Transcend Journey" at Milan Design Week 2025, held in Milan, Italy, from April 7 to 9.
Helinox product showcased as part of the collaboration with Kia at "Milan Design Week 2025"
Through this exhibition, Kia highlighted its design philosophy “Opposites United”, unveiling a unique pavilion-style artistic structure. Inside the pavilion, two Kia PV5 vehicles were displayed alongside Helinox outdoor chairs and tents, effectively demonstrating the functionality and versatility of these products across a range of environments, from urban to natural settings.
Notably, the dynamic, three-dimensional structure suspended from the ceiling incorporated high-strength aluminum poles from DAC (Dongah Aluminum Corp), the same materials used in Helinox products. Helinox items showcased next to Kia’s Concept EV2 further underscored their potential as ideal companions for light urban outdoor activities.
Young Lah, CEO of Helinox, stated:
“It is a great honor to take part as a collaborative partner in an exhibition that blends art and technology at Milan Design Week—one of the most influential events in innovation and design. Helinox will continue to pursue cultural expansion and creative collaboration.”