Helinox joins the Deus Ex Machina x Tour Auto collaboration
Helinox joins the Deus Ex Machina x Tour Auto collaboration
On the occasion of the prestigious Tour Auto, Deus Ex Machina partnered with the event to launch an exclusive limited-edition capsule collection, blending the vintage spirit of historic rally racing with the iconic lifestyle and motorcycle universe of the Australian brand. This collection captures a shared passion for adventure, style, and authentic mechanics.
To support participants throughout this legendary race, our BMW Café Mobile followed the route, offering well-deserved moments of rest with coffee refueling services for all teams exhausted by the long days on the roads of France.
Helinox joined this collaboration by bringing its expertise in ultra-lightweight, durable outdoor furniture. Staying true to our mission of creating welcoming spaces wherever we go, we outfitted the Deus Ex Machina stand with Helinox chairs and tables. Participants were able to enjoy premium comfort — whether sipping coffee, sharing stories with fellow enthusiasts, or simply relaxing between race stages.
This partnership embodies the spirit of freedom, innovation, and camaraderie that drives us, while reaffirming our shared commitment to quality, authenticity, and adventure.