Helinox opens its first HCC in Paris
Helinox opens its first HCC in Paris
Dive into the world of Helinox and explore their new Parisian flagship.
Helinox opens its first store in Paris Helinox, the South Korean specialist in high-end outdoor equipment, has just opened its first European flagship, the Helinox Creative Center Paris (HCC Paris). Located at 10 Rue du Perche, in the heart of the Marais, the store was inaugurated this Wednesday, June 19, 2024, marking an important step in the brand's European expansion. Housed in a historic building dating from 1830, the HCC Paris combines architectural charm and modernity. This new store aims to be much more than a store, but a real dynamic gallery where the collections will change very regularly to reflect the spirit and local trends of Paris. For fans of the brand, each visit promises new discoveries. The HCC Paris also aims to be a cultural center, organising various artistic and cultural events. These initiatives aim to celebrate outdoor culture and create a community around outdoor activities.
Helinox, founded 15 years ago in South Korea, is known for its innovative and lightweight products, such as the famous Chair One. The brand regularly collaborates with prestigious names such as Maison Kitsuné, Carhartt, Neighbourhood, Supreme, and White Mountaineering, strengthening its influence in the world of design and fashion. The brand took this opportunity to present its latest collaboration with the design studio Fragment Design, founded by Hiroshi Fujiwara in 2003. The collection consists of many pieces, including the brand's must-haves, such as folding chairs, camping tables, tents, and many other items and accessories.
According to Young Lah, CEO of Helinox: “We are delighted to open our brand’s flagship store in the historic Marais district of Paris. We look forward to showcasing Helinox’s diverse products and sharing our brand story with Parisians, French consumers and all visitors to Paris.”
The opening of HCC Paris is an invitation for all outdoor and design enthusiasts to discover a unique space where history meets innovation. The entire Fragment Design x Helinox collection is available to discover in store now.
HCC Paris is currently on hibernation, but we will organise several events. If you are interested to receive special access, please subscribe to our newsletter.
