Thunderbolt Project by Fragment & Pokemon Seoul’ unveiled

Global outdoor brand Helinox (Global CEO, Young Lah) announced on the 14th that it will be operating a special store for the ‘Thunderbolt Project by Fragment x Pokémon Seoul’ from March 14th to March 23rd on the B1 floor of Lotte Department Store Avenuel in Jamsil, Seoul.

This special store will shed new light on various products that were unveiled at the ‘INN Thunderbolt Project’ held at the Mondrian Hotel Itaewon in September 2024, and will be an opportunity to see special items born from the collaboration between Fragment Design and Pokémon all in one place.

‘Thunderbolt Project by Fragment x Pokémon Seoul’ is a global project in collaboration between ‘Fragment Design’ led by Japanese music producer Hiroshi Fujiwara and ‘Pokémon’. This project has received much attention with its sensational design and unique products each time. In this special store, you can find various camping gear, clothing, and accessories that contain Fragment Design’s minimalistic sensibility and the individuality of Pokémon.

In particular, Helinox's representative products will be reinterpreted in a special way through collaboration with Pokémon, along with limited edition items designed with the theme of 'Black Pokémon'.

The ‘Thunderbolt Project by Fragment & Pokémon Seoul’ special store will only be open for a limited time, and rare items will be sold, so interested customers are encouraged to visit quickly.