HELINOX CREATIVE CENTER / The (Re)Opening of HCC Paris
The (Re)Opening of HCC Paris from the 7th to 20th of July
Helinox, the renowned Korean brand known for its ultra-lightweight, foldable outdoor furniture, announces the summer (re)opening of its concept store, HCC Paris, from July 7 to July 20, 2025. Staying true to its seasonal and experimental approach, HCC Paris (Helinox Creative Center) returns in a reimagined format, featuring a fresh program of immersive experiences at the intersection of design, innovation, sustainability, and creative expression.
Since its first opening in June 2024, HCC Paris was never meant to be a traditional retail store. "We’ve always envisioned it as a creative, agile platform — activated during key cultural moments like summer or Fashion Week," explains Young Lah, CEO of Helinox. The strong cultural ties between Paris — the global capital of fashion and culture — and Korea, a key player in outdoor lifestyle and trend innovation, are at the heart of HCC Paris, located at 10 rue du Perche in the 3rd arrondissement, in the vibrant Marais district.
A new edition that’s more interactive, hybrid, and engaging.
For summer 2025, HCC Paris positions itself as a multidimensional showcase: a physical space enhanced by the launch of its new digital platform, Helinox-HCC.com, introduced in March 2025, allowing everyone to extend the experience online. "This year, we’ve designed a space that’s both playful and intriguing — an open invitation to explore, for curious minds," adds Young Lah.
A retrospective of the most iconic collaborations.
The (Re)Opening of HCC Paris will also feature a special Helinox archive exhibition, showcasing some of the brand’s most iconic collaborations — including Off-White, Supreme, Nike ACG, Maison Kitsuné, BTS, Patta, Kaws, Stüssy, and Paris Saint-Germain, among others. Select pieces will be available for purchase during a limited archive sale (while stocks last). Like a living collage, this curated installation reflects the diversity and richness of the Helinox universe, where design, outdoor lifestyle, streetwear, and culture intersect. The latest collections — (re) and PLAY — will also be available at HCC Paris during the event.
Vers un futur ancré localement, ouvert globalement
While Paris remains a cornerstone of Helinox’s strategy, the long-term ambition is to expand the HCC concept to other creative cities around the world — but without rushing the process.
"Paris is an essential city — a global crossroads of fashion, rich in history and culture. Helinox is not just an outdoor gear brand; we’re a brand that reflects the lifestyles and diverse tastes of modern people. That’s why we’ve collaborated with different brands to highlight this cultural diversity. Paris offers the perfect backdrop to showcase every facet of who we are. We’re building slowly and intentionally. What we’re doing here in Paris could become a model for other locations — but always in connection with local communities," concludes Young Lah.
About Helinox
Helinox is the global leader in the design and production of lightweight, high-performance outdoor furniture and accessories. Founded in South Korea 16 years ago, the brand revolutionized the outdoor furniture category with the launch of its iconic Chair One, and has since earned numerous design awards while collaborating regularly with brands such as Maison Kitsuné, Carhartt, Neighborhood, Supreme, and White Mountaineering.