fragment design is led by Hiroshi Fujiwara, often referred to as the "Godfather of Streetwear". Known for its minimalist aesthetic and meticulous attention to detail, the iconic brand frequently collaborates with major names in fashion and beyond, including Nike, Moncler and Louis Vuitton.
In its third and largest collaboration with Helinox, the collection leans on subtle elements like spec tags, pole engravings and jacquard tape featuring both brands' names. It amplifies the tactical nature of these Helinox products, allowing it to also blend in seamlessly in non-outdoor environments, such as a home, a shop or even a café.