Helinox × Genesis Magma Racing — On Endurance

Helinox × Genesis Magma Racing — On Endurance

• Where motorsport meets material truth — a collaboration built on shared engineering principles: weight, structure, and long-term performance.
• From Le Mans to Imola — introducing a product shaped by endurance racing logic, debuting at the WEC 6 Hours of Imola.

There are two kinds of races. The kind that tests speed, and the kind that tests everything else.

Formula One is over in ninety minutes. The FIA World Endurance Championship runs for six. Or twelve. Or twenty-four. The winner isn't the driver who went fastest — it's the team that managed fatigue, fuel, failure, and the slow erosion of a long night, better than anyone else.

At its center sits the 24 Hours of Le Mans. A race that has been run since 1923, on the same stretch of roads outside the French city, every year but two. Three drivers share one car, rotating across a full day and night, chasing distance not position. It is the oldest endurance race in the world, and arguably still the most unforgiving.

The WEC season — which visits circuits across Japan, the United States, Europe, and beyond — builds toward Le Mans as its centerpiece. To compete in it is to take a position on what excellence looks like when time is the variable, not the clock on a single lap.

Helinox is working with Genesis Magma Racing.

GMR is Hyundai Motor Group's official motorsport team, competing in the 2026 WEC season. The team carries the Genesis brand's engineering philosophy onto circuits where precision, weight, and structural integrity determine outcomes in tenths — over hours.

When GMR's race car was unveiled this season, the Helinox and DAC logos appeared on it together. Two names, side by side, on a machine designed around the same logic that has always driven both: take weight seriously, trust the structure, build for the long run.

DAC has spent decades engineering the aluminum alloy poles and structural systems that define how outdoor equipment is built at its best. That material knowledge is the foundation Helinox was built on. It is not a heritage invoked for marketing — it is the reason the chairs are the way they are.

The race car is an object built on identical logic: strip what doesn't belong, strengthen what remains, design for sustained performance under pressure. There is no decoration. Everything carries weight in both senses of the word.

The collaboration product makes its first public debut at Imola.

WEC 6 Hours of Imola — April 17–19, 2026
Autodromo Internazionale Enzo e Dino Ferrari, Imola, Italy.

Imola has hosted Formula One since 1980. It is a circuit of narrow straights, tight chicanes, and little forgiveness — a track that rewards the careful and punishes the rushed. An appropriate place for something built to last.

The full product reveal follows after Imola. More to come.