Helinox launches Summer Scenery Collection

Global outdoor brand Helinox has launched a new collection, the ‘Summer Scenery Collection,’ in time for the summer season. This collection interprets the diverse scenes of summer as seen by Helinox through color, material, and detail, capturing moments from the boundary between city and nature and the flow of the seasons.

Based on bright and cheerful colors suitable for the summer season, the collection also stands out for applying different color themes to each region, including Seoul, Busan, and Jeju. By differentiating colors to reflect the characteristics and spatial atmosphere of each region, the collection conveys distinct senses and experiences even within the same collection.

The product lineup spans a wide range, from furniture to clothing and accessories. Helinox's signature products, the “Chair One,” “Sunset Chair,” and “Cot One Convertible,” feature breathable mesh skins for comfortable use even in summer, and Velcro details that allow for patch attachment, adding to the fun of customization.

The apparel lineup consists of hats featuring ripstop fabric and T-shirts reflecting the collection's mood, while the accessories include lightweight, easy-to-carry bags and pouches. The entire collection is designed with an emphasis on lightness and practicality to suit a variety of summer environments.

This collection is available at HCC Seoul, Busan, and Jeju offline stores, as well as the Helinox official online store. In particular, HCC Seoul is hosting an exhibition to commemorate the collection's launch. The exhibition is centered around the colors, materials, and graphic elements of the collection, offering a space to experience Helinox's interpretation of summer and the results of that vision.