Helinox Participates as Lifestyle Partner for K11 Art Foundation's ‘The Moon Party Seoul 2025’
A stage where art and relaxation intersect, proposing a new lifestyle within everyday life through the ‘Picnic Vibe’ concept
Global Outdoor Brand Helinox Participates as Lifestyle Partner for The Moon Party Seoul 2025, held at the Grand Hyatt Seoul in Namsan on September 4th, featuring a picnic vibe concept.
This event, hosted by the K11 Art Foundation led by Hong Kong business figure Adrian Cheng, was an art, culture, and technology convergence event held during the 2025 ‘Frieze Seoul’ period. Designed to celebrate creativity, youth, and hope, this Moon Party featured significant attention with the exhibition of Chinese installation artist Huang Yulong's new series ‘UPWARD’ and the new work ‘HUSH1’, created in collaboration with esports star Faker.
Brands like Maserati and Hypebeast participated, with Helinox serving as the official lifestyle partner. As the key partner responsible for the event's ‘Picnic vibe’ concept, Helinox directly installed and showcased its iconic products throughout the venue, offering a unique experience blending art and relaxation. This demonstrated Helinox's brand philosophy ‘Beyond Boundaries’, which breaks down the barriers between art and everyday life.
Helinox has expanded its cultural influence through collaborations with global artists and cultural partners like Thom Sachs, the Louvre Museum, and Fragment Design. This Moon Party collaboration also clearly demonstrated Helinox's brand direction by proposing a new culture connecting outdoor, art, and lifestyle.
Meanwhile, Helinox is running a special promotion tied to the Frieze Seoul period. From September 3rd to 6th, customers spending over 300,000 KRW at the official online store or HCC Seoul, Busan, and Jeju locations will receive a SneakerWolf collaboration tote bag. Additionally, until September 30th, presenting a Frieze Seoul ticket or an on-site photo at HCC stores will grant product discounts.
Helinox plans to continue its collaborations with global art, fashion, and culture, further strengthening its position as a lifestyle brand that provides inspiration and sophisticated relaxation experiences within customers' daily lives.