BE@RBRICK

Bearbrick (rendered BE@RBRICK) is a brand of collectible designer toys designed and produced by MediCom Toy Incorporated. The name is derived from the fact that the figure is a cartoon-style representation of a bear and that it is a variation of MediCom's Kubrick design. The @ sign in the place of the letter a is a visual device that is a part of the Bearbrick brand, and as such, a trademark of MediCom Toy. To celebrate the opening of the HCC Paris store, Helinox released the French edition with the art toy brand 'BE@RBICK'. This edition is limited into 24 exemples with its own number, and is 400% (28cm) in size, and the design is inspired by the tricolor of the French flag, combining blue, silver, and red to emphasize the design.